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COURSE131-161 - Basic Marketing

Credits 3
To Apply, Contact: Aurora Campus - Inuvik
Registrar's Office
Toll Free: 1-866-287-2655
Phone: (867) 777-7800
Fax: (867) 777-2850
Thebacha Campus - Fort Smith
Registrar's Office
Toll Free: 1-866-266-4966
Phone: (867) 872-7500
Fax: (867) 872-4511
Yellowknife North Slave Campus - Yellowknife
Registrar's Office
Toll Free: 1-866-291-4866
Phone: (867) 920-3030
Fax: (867) 873-0333
Hours 45
Delivery Method Classroom
Course Contact
Instructor
Delivery Location
Aurora Campus - Inuvik
Thebacha Campus - Fort Smith
Yellowknife North Slave Campus - Yellowknife

The students are introduced to marketing, fundamentally oriented around target marketing, product planning, market segmentation, pricing strategies, promotional strategies, and methods of planning, methods of implementing and controlling marketing activities. Case studies and a market simulation will reinforce the concepts presented.


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